You have great content, beautiful pictures and some readers commenting… but you could be doing better, right? You may be asking yourself “Why doesn’t anyone share my posts?” I’m here to rescue you from that wall you’re banging your head on right now by telling you the biggest secret to increasing your social shares.
Are you ready for this? It’s a big one.
Make it easy for people to share it.
That sounds completely ridiculous, right? I mean… why wouldn’t you make it easy (or possible, for that matter) for people to share your posts!? But believe it or not, a lot of bloggers are guilty of this – even the well seasoned ones.
I cannot tell you the amount of times I have checked out a post and thought “Hey, this is neat!”, wanted to share it with my friends and found that all of a blogger’s social buttons only lead me directly to their social media profiles. While sure, that’s important and thank you for making it easy for me to ‘like’ your Facebook… I’d like to be able to share your delicious looking, pinterest-worthy recipe with people.
And ya know what? I am a lot less likely to do so if I have to copy/paste the link to multiple social media websites in order to share it.
can should you do?
For starters, you need to do some research. While there are plenty of blogs out there that do well utilizing the Blogger platform, there are few that are as easily successful as those built on WordPress (which in my opinion, allows for better control of your content and website… while also providing you access to much better tools). Those much better tools are called Plugins and they will save you some sanity… and bumps on your head. Seriously, move away from that wall.
There is a large selection of completely free social sharing plugins out there for WordPress and in my 5 years as a WordPress enthusiast, I’ve tried them all (okay, a lot of them). Some are useful, some aren’t worth the time it took to download them. Some seem to work well with many different themes while others are simply not compatible.
It’s time that you tried one!
What am I using?
Like I said… I’ve been WordPressing it (that’s totally a thing now) for a while. We’ve shared our ups and downs and therefor, I have a lot of experience with what does and doesn’t work well. That is what makes me feel qualified to talk about this in the first place. So I am going to share with you my best social sharing discovery which has yielded amazing results on another website I manage.
Monarch by Elegant Themes
Oh yeah. It’s got style. But more importantly, it’s soooo customizable. The possibilities with this plugin are nearly endless. You can select from 40 different Social Media websites to be able to share your content with and display them in 5 different locations on your website, in many ways!
Of course you can check out their Live Demo, or you can just look around on this blog and see how I am utilizing the plugin (I’ll give you a hint: Floating Sidebar, On my in-post pictures, my widget/sidebar and as an automatic fly-in once you’ve reached the bottom of this post).
No, this post isn’t about selling you something (although for disclosure purposes, you should know that there are affiliate links that will earn me a % of any sales). This post is to show you the great options out there and the BEST way to help your readers get engaged.
So let’s talk about why I chose to utilize some of the options and not others.
I like that this works well on every page – not just my posts. It doesn’t add clutter as I feel social media icons sometimes can when added above or below content. It doesn’t distract from the flow I have created for this blog and doesn’t disturb the white space I cherish here. Instead, it compliments that white space by attracting your eye. Oh hey, what’s this? CLICK. Bam, the reader realizes they can easily share the page – and they may as well, now that the page has prompted them to do so. Slick, right?
I’m just a Pinterest girl, living in a Pinterest world. Anyone who is serious about blogging recognizes the value of good images. Anyone who is serious about sharing their blog, needs to recognize the value in the ability to have their images easily shared. Not everyone has a Pin It Pinterest button in their browser tool bar. I don’t. I have enough crap up there without adding another button and enough processes running on my computer without adding yet another Chrome extension.
I recognize that some people find these annoying. Take the journey with me here for a second, okay? I’ve tried this and it works. I’m as baffled as you are… but the numbers don’t lie. I found that this worked much better than the Pop-Up (which I personally find far more annoying) because it didn’t distract from the content itself. Instead, it flies in based on the parameters you select: left, right, when it’s triggered and it even has an option to happen only once per session.
The plugin gives you a shortcode option which is great for the sidebar/widget! I like this because it allows me to utilize the same system and keep my social media icons uniform. This shortcode isn’t for social sharing. Instead, the buttons lead directly to my social media profiles. Oh yes, this is still important!
The Biggest Secret to getting your readers to share your content is to make it simple for them to do so. Give them the tools they need to make that happen. Make it easy… very easy. Your readers are already doing a lot of work for you by just being on your page! Don’t make it a hassle for them to share your awesome posts with others.
What’s your favorite social share plugin for WordPress? Comment to Help others discover the powerful tools available to them!