Instagram is a great way to gain blog readers and shoppers. There are a lot of “fast and easy” ways to increase your ‘Gramming circle and not all of them are good. I want to share my experiences with one mode you might see increasing in popularity. Here’s what you need to know about Instagram Giveaway Loops, how you can benefit from them as a blogger as well as the potential negatives of getting involved.
What is an Instagram Loop Giveaway?
While there may be a few differences, generally an Instagram loop is a giveaway hosted by several blogs and shops on, you guessed it – Instagram. They were designed to gain a lot of followers for everyone involved in the shortest amount of time and to use visuals to grab the attention of their audience. Here’s the basic breakdown of how an Instagram Giveaway Loop works:
- A group of bloggers or shop owners pool their money to offer a cash or item prize.
- One image is created that everyone in the loop posts to their Instgaram at the exact planned time. The image is accompanied with directions for entering to win the giveaway loop.
- Every participant tags the next account to be followed in the loop. In order to enter, usually you have to ‘like’ the photo posted by every account as well as follow every account in the loop.
- When you get back to the person you started on, you have completed the loop and have been entered to win.
Entering an Instagram Giveaway Loop
Entering a loop is fairly simple. It can be a lot of clicking as some loops have 20+ participants (seriously). It’s a great way to follow a lot of accounts quickly. But if you’re like me and like to keep your Instagram more specific to your interests, entering a loop may not be for you.
These giveaway loops accept ‘Grammers from all niches – from babies and bows, to models and makeup. If you don’t have kids and aren’t interested in seeing a bunch of pictures of children modeling clothes, well you’re going to be pretty unhappy when your feed is flooded with little humans.
Like I mentioned above, usually you enter to win the loop prize by going to each account, liking their upload of the image and following their account. Tedious, but not mind-blowing difficult.
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There are Positives!
There are some good things about Instagram Giveaway Loops and your blog or business could really benefit.
Effective way to gain a lot of followers
Instagram Giveaway Loops are great for showing your Instagram account to a large number of people. If tailored correctly, you’ll find plenty of ‘Grammers who are interested in your niche. For example, if you are all about fashion, it might be good to give away a gift card to a large department store.
Great way to show your brand to a larger audience
The nice thing about these loops is that in order to be entered to win, you have to stay entered. That means they can’t unfollow you and you have a window of opportunity to show them what you’re all about. It’s a time to really put your best foot forward. You can have a sale, show some items that are going on clearance, promote blog posts that are important to you, etc.
What are the Negatives?
There are several and they are there for both bloggers & shop owners, as well as for the audience. It’s up to you whether or not you find these negatives annoying or problematic enough to want to steer clear of Instagram Giveaway Loops.
Flooding & Saturating Feeds
The biggest issue I have found with these loop giveaways is that as the audience, your feed is now flooded with the same image 20+ times, generally in a row. I don’t know about you, but I find that kind of annoying. I’m not on Instagram for winning prizes (usually) – I’m there to see beautiful and interesting images. And yet, this is an example of what you’ll find (I took this directly from #LoopGiveaway).
Now imagine scrolling through your feed and all of the participants from the last time you entered one of these giveaway loops all have that image up. So you have to scroll and scroll to get to any of the images you actually care about. You may even find yourself feeling the need to unfollow accounts just to enjoy your Instagram again.
That leads me to the negatives of participating in an Instagram Giveaway Loop as a blogger.
Sharp drop-off of followers at conclusion of Giveaway
While you may have gained hundreds, if not thousands of followers from a well-done giveaway loop, you’ll soon find that after the conclusion of the giveaway, you will lose at least half of the followers. This is because people aren’t genuinely following you or your brand – they were just interested in winning a prize. If you host giveaways on your blog, you’re probably already familiar with that. Personally, after trying an Instagram Giveaway Loop I don’t know that I will participate as a blogger (without serious consideration for my followers) simply because I realized how annoying the experience was as the audience.
No way to track successful conversions.
While you can gauge the successful based on number of followers gained, you can’t track much else. There’s no way to really be sure that the giveaway loop is what brought the new audience; and worse, you can’t be sure that any of those people actually found their way to your website and made a purchase.
Instagram Giveaway Loops can be beneficial for your blog or business… if done correctly. Small groups tailored to the audience of everyone seems to work the best. You’ll still lose some of those freshly gained followers in the end, but attracting a new audience is always worth the effort, right?
Have you ever participated in an Instagram Giveaway Loop? Did it work for you? Share your experience!