It’s no secret that I am totally on board with the WordPress plugins found at Elegant Themes. While I originally spent money to have access specifically to their Monarch plugin, one of the easiest ways to assure that your content is being shared, I can’t help but feel like their newest email subscription opt-in plugin, BLOOM is even more exciting and worth the money.
What is BLOOM?
I have used several freebie options for collecting emails from my readers for the purpose of growing a subscription list. There are some nice options out there and I have enjoyed one in particular that I thought looked good for quite a while. The problem is, none of those options allowed me much room for customizing – certainly not without extensive coding knowledge. I couldn’t see what did and didn’t work and I really had a cookie-cutter newsletter subscription form that hardly looked different from anyone else’s.
That’s where BLOOM comes in. It’s a WordPress plugin that takes the hassle out of creating beautiful ways for people to join your mailing list, managing list growth, and optimising campaign performance.
Why It’s the Best
Simply put, BLOOM makes it easy for you to grow your subscription list. It gives you complete control over the where, the how, the when and the why. And if you’re like me… that’s extremely important to you and probably why you are using WordPress in the first place. You want and crave the ability to be uniquely you but perhaps you aren’t even the most code and tech savvy person. BLOOM takes you to the next level without needing all of that.
BLOOM gives you 6 different types of Opt-In forms so that you can create a truly custom experience for you and your readers: Automatic Opt-In Pop-Up, Automatic Opt-In Fly-Ins, Inline Opt-In Forms, Below Content Opt-In Forms (Like seen at the bottom of this post), Widget Area Opt-In Forms (See in my sidebar) and my favorite… Require Opt-In To Unlock Content which means users have to opt into your subscription list to receive certain content whether that be freebies or special classes.
It comes with 115 pre-made templates that let you get started with beautifully designed opt-in forms in seconds. These can then be fully customized to look exactly they way you envisioned. I personally used a pre-made template to get started with and changed the colors to match my blog’s color scheme. That means you can either use those pre-made templates or get super creative. The possibilities are truly endless!
What Makes it Different?
There is a whole dashboard of information for you to see in reference to your opt-in forms, including the ability to A/B test and figure out what is working the BEST for your blog.
BLOOM’s split testing lets you compare the performance of multiple variations of the same opt-in form to help you figure out which one is the most effective. These different variations will be shown to different visitors, and their conversion rates will be compared to each other so you can see which one is the highest performing variation.
It’s easy to read and the UI is pretty straightforward. I love that when you are done testing, you can literally tell it to pick the winner for you. I find that charming and clever.
Check out this video straight from Elegant Themes which will tell you all about this plugin and how it can work for you.
This post is in no way sponsored nor endorsed by Elegant Themes. All opinions are 100% my own. This post contains affiliate links that will earn me a % of sales gained because of this post.
See this? Below is my “Below Content” subscription opt-in form utilizing BLOOM! Isn’t that chic? Do you think your blog could benefit from this type of subscription form? How do you feel about the placement in general?